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| 1414 Millard Street |
| Bethlehem, PA 18018 |
| Tel: (610) 867-5044 |
| FAX: (610) 867-8603 |
Hours: 8:30 - 4:30
Monday - Friday |
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Demographic/Socioeconomic Databases |
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Experian is the largest compiler of direct marketing information utilizing the consumer credit database as the primary source of data. Additionally, names are added from various other sources including motor vehicle data, drivers' license information, voter registrations, public record sources, etc. Demographic selects can be appended to your existing portfolio or used as segmentation tools to use as criteria in building an outside list. Examples of demographic selections include age, income, home ownership, marital status, census variables, etc. P$YCLE Financial Markets is a socioeconomic database developed by Experian and Claritas which predicts net worth (household income and income producing assets) at the household level. P$YCLE has been very predictive as a segmentation tool on existing portfolios or on developing new business. Other available models include a demographic response model and Smart Targets, a Lifestyle segmentation tool.
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